New book: Small-business Guide to Winning at Web Marketing
The What, How, Who, and When of Web Marketing
If you’re launching a new company or becoming a self-employed entrepreneur, then this book is for you. Small-business Guide to Winning at Web Marketing will help you to understand the electronic and traditional marketing landscapes and show how you can use them to benefit and grow your business.
Today’s marketing is a lot like playing pinball. It’s not a straight shot — you have to bounce around a lot to really rack up the points and since some pins are worth more than others, you need a certain amount of skill and luck to be able to ping them more than once. In this book, you’ll learn the game basics, some strategy, and a few tricks, but mastering pinball — web marketing — will depend entirely on how long you can keep the ball in play.
I’ve spent 30 years as an entrepreneur — where you do it yourself because you don’t have the budget for otherwise.
There are thousands of search-engine optimization services that you can enlist, but you should understand the options available. There is so much where you can contribute and this will reduce the financial impact on your company that expensive contractors can have.
This book starts with your web site and rolls right on through social media, social bookmarking, blogging, press releases, news announcements, printed material, QR codes, and much more. Don’t flounder — you don’t have time. Get this book and win at web marketing.
Small-business Guide to Winning at Web Marketing
Full-color, 8 X 10, 158 pages, illustrated
$54.99 + $4.95 shipping and handling (per book) within the continental US via USPS.
For shipping outside the US, email info@cshaffstall.com.
Small-business Guide to Winning at Web Marketing eBook, $17.99
Interesting subjects
When writing your subject line, focus on the content and the subject line will come. A subject line can mean the difference between being read and being deleted. It deserves careful consideration. It shouldn’t just be engaging it should be descriptive — it should also be short enough to display entirely in a typical email window. Here are some tips for an effective subject line; mix or match as needed:
- Include a call to action such as Call Now or Join Today.
- Try for seven words or less — this will sift the important keywords and keyphrases to the top so that you are succinct and accurate.
- Catch phrases and deception will get you blocked as spam.
- Use numbers in your subject line, e.g., 5 Tips for Healthier Living or Only 3 Days Left. These make the project feel manageable.
- Look to other publications or try CopyBlogger.com for new ideas.
- Segment your list so that you can test several options.
