What, How, Who & When
If you enjoy the game of pinball then you are perfectly suited for web marketing and this guide will serve as your official rule book. Much like pinball, marketing efforts on the internet, become more successful the longer you can keep them in play. If you are an owner, or responsible for marketing a small company, the Small-business Guide to Winning at Web Marketing will put you on the track to a successful self-promotion effort in as few as 30 days and for less than $300. Learn new concepts, vehicles, and tracking that are sustainable and scalable. In this guidebook for the entrepreneur, Shaffstall shares her secrets to successful self-promotion for small businesses. This book will get you excited about marketing!
Resource sites, copyrights, and credits
As you embark on a new web-marketing strategy, you may find helpful the resources below.
24-7 Press Release, an effective and affordable press-release distribution service.
About, The New York Times Company, an online neighborhood of hundreds of experts.
AddThis, AddThis, LLC, helps web site publishers and bloggers spread their content across the web by making it easy for visitors to bookmark and share content to their favorite social destinations.
Art Institutes, The Art Institutes International LLC, a system of more than 40 education institutions located throughout North America.
Ask, Ask.com, innovative search technologies that deliver fast and relevant information for millions of people every day.
BeeTagg, Convision, Ltd., makers of QR Code, BeeTagg Code or Datamatrix, and the BeeTagg Multicode Reader on your phone.
Bigstock, Shutterstock Images, LLC, a fast site that enables you to shop for very inexpensive images.
Blogcritics, Technorati, Inc., an online magazine, filtered microcosm of the blogosphere, and a full-service news and reviews source.
Constant Contact, Constant Contact, Inc., helps small businesses, associations, and nonprofits connect with their customers, clients, and members through the use of email and other services.
CopyBlogger, Copy Blogger, LLC, a blog dedicated to content strategies and copywriting skills.
Crazy Egg, Crazy Egg, Inc., simple and affordable heat-mapping tools that allow you to visually understand user behavior.
CSS: The Missing Manual, O’Reilly Media, Inc., explains CSS as a powerful design tool and how you can use it to build new web sites, or refurbish old sites that are ready for an upgrade.
Delicious , Yahoo!, a social-bookmarking service enabling you to save your bookmarks online, share them with other people, and see what others are bookmarking.
Digg, Digg, Inc., a place for people to discover and share content from anywhere on the web.
Drupal, Dries Buytaert, an open source content-management platform.
eHow, eHow, Inc., an online community dedicated to providing visitors the ability to research, share, and discuss solutions and tips for completing day-to-day tasks and projects.
Ezines, EzineArticles.com, an online magazine where expert authors and writers are able to post their articles to be featured within the site.
Facebook, Facebook, Inc., a social network enabling members to share and make the world more open and connected.
FeedBurner, Google, Inc., an online service for RSS.
FileMaker Pro, FileMaker, Inc., a powerful, easy-to-use database software.
Flash, Adobe Systems, Inc., the industry standard for interactive authoring and delivery of immersive experiences that present consistently across personal computers, mobile devices, and screens of virtually any size and resolution.
Four-Color Design, Four-Color Design, a Colorado-based design firm.
GoDaddy, The Go Daddy Group, Inc., reportedly the world’s largest domain name registrar.
Google Add URL, Google, Inc., an online tool to enable a user to submit a site’s URL to Google search tools.
Google Analytics, Google, Inc., an enterprise-class web-analytics solution that provides insight into a web site’s traffic and marketing effectiveness.
Google (XML) Sitemaps Generator for WordPress, Arne Brachhold, generates an XML-compliant site map of a WordPress blog that is supported by Ask.com, Google, Yahoo!, and MSN Search (Bing).
Google Webmaster Tools, Google, Inc., provides detailed reports about a site’s pages’ visibility on Google.
HugeDomains.com, HugeDomains.com, a premium domain-reseller.
iGoogle, Google, Inc., a customizable home page, which can contain web feeds and Google gadgets.
JFM Concepts, JFM Concepts, LLC, a full-service, cross-media marketing technology firm.
Joomla, Free Software Foundation, Inc., an award-winning content management system (CMS), which enables the user to build web sites and powerful online applications.
Kaywa Reader, Kaywa AG, a quick-response reader for SmartPhones.
Kindle, Amazon.com, Inc, a software and hardware platform developed by Amazon.com for displaying of ebooks and other digital media.
KnowEm?, KnowEm, LLC, a web-based service that enables the user to check for the use of a specified brand, product, personal name, or username instantly on over 350 social-media web sites.
LinkedIn, LinkedIn Corporation, the world’s largest professional network with over 65 million members.
Lokas Software, Lokas Software, creators of stock icons.
Local.com, Local.com Corporation, the leading provider of private label local search.
MySpace, News Corporation, a social-networking site widely considered to be the pioneer to today’s social-media applications.
Network Solutions, Network Solutions, LLC, enables the user to find domain names, web hosting, and online marketing for web sites all in one place.
Plaxo, Plaxo, Inc., an online address book and social-networking service.
PRMac, MacScripter, LLC, an online news-distribution service primarily focused on topics relating to the Mac.
PRWeb, Vocus, Inc., an online news-distribution service.
QuarkXPress, http://8.quark.com, Quark, Inc., a leading desktop-publishing application; used to produce this book.
Quark Promote, Quark, Inc., a web-to-print solution that enables small- to mid-sized businesses to purchase printed products online.
RAGE Sitemap Automator, Rage Software, a software application used to create XML site map files to enable users to get their web sites listed in all major search engines.
Search Engine Watch, Incisive Interactive Marketing LLC, provides tips and information about searching the web, analysis of the search engine industry, and helps to site owners trying to improve their ability to be found in search engines.
Sir Speedy Centennial, Bighorn Graphics, a Colorado-based print shop that produces both print and electronic projects.
SurveyMonkey, SurveyMonkey, a provider of web-based survey solutions.
Table of Contents Creator (WordPress plugin), a WordPress plugin that automatically generate a table of contents of the site’s posts.
Team Dave Logan, a services-directory web site endorsed by Dave Logan that provides a list of home-improvement contractors put through an intensive interview and pre-screening process before being added to the online directory.
Technorati, Technorati, Inc., an online service to help bloggers by collecting, highlighting, and distributing blog posts.
TemplateMonster.com, Artvertex, Inc., a company that provides web design with an emphasis on affordable web design products and services including more than 20,000 web-site templates.
TinyURL, Gilby Productions, a free service for shortening long URLs into shorter versions.
Twitter, Twitter, Inc., a real-time information network that enables members to share and discover current events and topics.
VDPweb, JFM Concepts, LLC, combines email, SMS text, QR codes, variable video, video spokespersons, 800-number tracking, generic landing pages (GURLs), and more in one online platform.
Webconfs, WebConfs.com, provider of SEO tools and webmaster utilities.
WhoIs, Verio, an NTT Communications Company, domain-based research services.
Wikipedia, Wikimedia Foundation, Inc., a multilingual, web-based, free-content encyclopedia project based on an openly editable model.
WordPress, a free state-of-the-art publishing platform with a focus on aesthetics, web standards, and usability.
Worldometers, The Real Time Statistics Project, making world statistics available in a thought-provoking and time-relevant format to a wide audience around the world.
Yelp!, Yelp!, Inc., an online directory and review service to help people find local businesses.
YouTube, YouTube, LLC, the world’s most-popular online video community.
Zoomerang, MarketTools, Inc., a powerful, self-service alternative for conducting accurate comprehensive online surveys with a minimum of cost and effort.
Small-business Guide to Winning at Web Marketing
Full-color, 8 X 10, 158 pages, illustrated
$54.99 + $4.95 shipping and handling (per book) within the continental US via USPS.
For shipping outside the US, email email@example.com.